Like nearly all brands, you’ll have established a strong social media presence in order to engage customers and boost sales. You can now sell through social networks, meaning that brand’s Facebook pages start to act as mini-websites.
Some brands have gone so far as to replace their website with an active social media page, or not bother creating a website at all when they’re just starting out. But is this a smart choice? Is this the future of online marketing?
For now, the answer is no. Ditching your website altogether could be a huge mistake. Research conducted by Ascend 2 last year revealed that the humble website is still the most efficient digital channel when it came to driving sales. Email and social media came a not-so-close second, followed by organic and paid search, mobile and display ads.
There are many reasons why brands still very much depend on their websites for sales. At a basic level, websites still act as the central online hub for the business. All other links and leads will point to the website, and this is where customers know they can find the information they need such as content details and ‘About Us’ information. They don’t need to send a direct message or call a customer service agent, as all the info they need is right there on your site.
Websites are also essential for:
For more help using your website as a powerful online marketing tool, please feel free to get in touch with the friendly e-commerce team here at Ambos Digital.