In every part of digital marketing and web design, the call to action is king. This is what turns a vaguely interested visitor into a potential new customer.
For those unfamiliar with the call to action (CTA), it is a clickable link or button on your website, emails or social media content that drives visitors to take a specific action. It needs to be compelling enough to make them click, but how do you achieve this? What makes a fantastic call to action? Take a look at 8 of the best tips for crafting a genius CTA:
What are your top tips for creating compelling calls to action? Please feel free to share your thoughts.