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Five critical web design dos and don’ts for optimising user experience

Creating a new website is a balancing act. It needs to function well, score highly on SEO (search engine optimisation) and drive those crucial...

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Want a smooth, optimised UX on your website? Avoid these common mistakes

There are hundreds if not thousands of tiny things that can affect a user’s experience on a particular website. Designing a user-friendly website can...

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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been...

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Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from...

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Why your website is still your most powerful digital marketing tool

Like nearly all brands, you’ll have established a strong social media presence in order to engage customers and boost sales. You can now sell...

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Email personalisation for ecommerce – 4 tips for success

Gone are the days of sending generic blanket emails out to your full subscriber list. Not only is this not effective, but it’s also...

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A beginner’s guide to using colour in web design

Website design is like any other type of design, in that you need to have a good understanding of the basics – from spatial...

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