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Five critical web design dos and don’ts for optimising user experience

Creating a new website is a balancing act. It needs to function well, score highly on SEO (search engine optimisation) and drive those crucial...

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Want a smooth, optimised UX on your website? Avoid these common mistakes

There are hundreds if not thousands of tiny things that can affect a user’s experience on a particular website. Designing a user-friendly website can...

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Getting started with website analysis – the important things you need to know

If you want your website to be successful, you’ll need to know how to measure its performance. When we talk about website success, it...

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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been...

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Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from...

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8 of the best free and cheap SEO tools

Getting started with search engine optimisation (SEO) is no easy thing. It can be incredibly daunting, even if you do understand the principles and...

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How to prevent your online marketing from becoming too repetitive

According to research by Kantar, the majority of UK consumers are getting fed up with repetition in the online ads they see. A survey...

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