• work example banner
  • work example banner
  • work example banner

Established in 1873, G L Watson & Co is the words oldest yacht design studio.  Throughout its illustrious history they designed some of the largest and most elegant  yachts of all time for an international clientele which has included most of the crowned heads of Europe and prominent families such as the Vanderbilts and Rothschilds.

G L Watson & Co approached Ambos for help when they recognised their old website and online presence had become tired and they had little capability to update the website themselves due to an aging content management system.  Their website had also become cluttered and difficult to navigate due to the amount of archived information on site.

With a focus on user experience, Ambos designed a modern, engaging website which acts as a visual showpiece for G L Watson & Co’s work whilst paying homage to the companies considerable heritage and existing branding.

With a 56% increase in visitors, 83% increase in page views and 41% increase in visit duration the results speak for themselves.

View Website


  • UX Prototyping
  • Website Design
  • Content Development
  • Digital Strategy
  • VPS Web Hosting
  • Analytics + Insights

I don’t start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate
_ Mike Davidson