Blankstones is Liverpool’s premier privately owned opticians. Established in 1992 Blankstones has developed a well earned reputation for providing outstanding customer service and stocking the most exclusive eye wear in the UK with many brands not available anywhere else in the North West.
Blankstones approached Ambos as they felt both their old branding and website did not reflect their target audience and they where not receiving the level of traffic or enquiries they thought they should have been.
Whilst maintaining elements of the old logo, Ambos developed a new brand to target the affluent professionals based around the business district of Liverpool. The new magazine style website was built with a focus search engine placement and introduced a range of new features including a product catalogue, photo shoots area and social wall.
Not only has the feedback from customers been fantastic, but the new website now dominates search engines for all of its key search terms. This has resulted in a 145% increase in visitors, 89% increase in page views and 55% increase in visit duration since the launch of the new site.