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So, what are responsive websites? Responsive websites are seen by many as the natural evolution of the post PC era. Responsive websites use a series of media queries to ascertain what size screen is attempting to view the website and then uses flexible images and fluid grids to size the website correctly to fit the screen.

In plain English?
Responsive websites look great on any device.

When you are ready to look at your own mobile website, there are 2 options available to you. You can either develop a responsive website or you can develop a separate mobile version. The information on this page relates specifically to responsive websites. To find out more about separate mobile websites please click here.

Responsive website design (RWD) was specifically created to overcome many of the limitations imposed by traditional mobile website design. When mobile websites first became popular, the following 3 drawbacks where quickly identified.

  1. You had to build different mobile websites to cater for different devices. What looked good on on a small mobile phone would undoubtedly look poor on a iPad. One major news website recently reported 2500 models of different devices tried to view its website last year!
  2. Website updates would take longer as you would have to update all versions of your website with the same new content. As the average website is now updated many times a month this has not only time consuming but also very expensive if you lacked the resource to do this within your company.
  3. Search engines may penalise you if your mobile website is not executed correctly. As you are holding the same identical content on your website multiple times (desktop, smartphone and tablet) you may receive a negative impact in search engine rankings.

Whilst there are ways clever web development agencies can overcome each of these hurdles, it certainly posed big problems for those who liked to manage their website updates ‘in house’.

Responsive websites overcome all of these problems as they allow users to add as much information to their websites as they want without any issues. If you are still not sure whether a responsive or mobile website is right for you, please get in touch and we will be happy to discuss your requirements.

In the meantime, please feel free to browse some of our previous responsive work.