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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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Cheap web hosting – is it ever really worth it?

Web hosting is available for practically pennies these days, which is great news for anyone wanting to launch their own website. However, opting for...

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The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want...

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SSL isn’t just a ‘nice to have’, it’s a deal-breaker for e-commerce businesses

Website security is incredibly important for e-commerce businesses, but it’s not just about protecting your site and its data from hackers. It’s also a...

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How much are you spending on influencer marketing?

A new global study has revealed that the amount of money being spent by marketers on campaigns involving influencers has nearly doubled in the...

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7 social media marketing tools to save you time and create better content

Ever feel like you’re teetering on the edge of a social media rabbit hole? There’s always more that could be done, and it’s easy...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been...

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Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from...

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Social media marketing – are you posting what customers want?

A new report has revealed a discrepancy between what social media marketers are posting on the channels they use, and what customers actually want...

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