You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from customers and really feel like the design expresses your brand image perfectly. But is your website delivering results? Is it converting visitors into customers? If not, it could be the quality of your website content that is to blame.
The internet is stuffed full of content writing advice, with everything from guides for the perfect headline to SEO tips. But this being the age of the app, there are also plenty of handy tools you can use to hone your website content to increase conversions. Here are just 5 of the best:
Recommended by Search Engine Journal and many others in the know, CoSchedule’s Headline Analyzer tool can help you tweak your headline idea into one that is more likely to convert. It works for page headers as well as blog titles, and all you need to do is type your headline idea into the tool. It looks at the type (i.e. a ‘how to’ guide, list or question), character length and word balance to report back a score and suggestions to improve it.
If you’re concerned that your web content is too wordy or complex, Hemingway can help. This online editing tool can highlight overly complex sentences and help you to turn passive voice into active voice constructions. It gives each piece of writing a readability score, which you can improve by tweaking the content. It’s an essential if you want to keep visitors on the site and use your content as a powerful, persuasive tool for conversion.
In the online world, intentionally or accidentally copying text from somewhere else can lead to serious SEO penalisation. It can knock your site right down search engine rankings, which can be catastrophic for conversions. You can use tools such as Copyscape and Plagiarism Detect to double-check your own content, as well as ensuring that your content hasn’t been copied or duplicated by someone else.
If your site is built on WordPress, you can take advantage of the many plugins designed to help improve website content. These include WP Keyword Suggest, which helps you add the best keywords (straight from Google) to your content, and PrePost SEO. This second tool is incredibly useful, as it does everything from analyse meta tags and calculate keyword density to optimising titles and identifying broken links.
If you maintain an active blog, you may occasionally find yourself stuck for ideas. Inspiration comes in the form of Portent’s Content Idea Generator, which is a quirky and fun way to spark your creativity and come up with ‘outside of the box’ content ideas.
For help with everything from content and online marketing to web design, please feel free to contact the expert team here at Ambos Digital.