In something as time-intensive as digital marketing, it’s very easy to become stuck in your ways. With live campaigns requiring your urgent attention at nearly all times, you have no time or headspace to step back from your strategy and analyse it. You simply carry on doing things the way they have always been done. After all, who has the time to start changing and reinventing things?
In such an incredibly fast-moving world as digital marketing, this kind of approach won’t take you very far. According to independent business consultant and social media trends specialist Larry Alton writing on CIO.com, diversity really is the key to success in today’s online marketing landscape.
Brands need to be fearless in experimenting and striking out on new platforms, all in the attempt to reach new customers. It can be risky, but not as risky as deciding on one strategy for the foreseeable future and closing yourself off to new ideas.
Diversifying your digital marketing is a gradual process, involving loosening your grip on your current strategy and dipping a toe into new areas. Here are some tips and ideas to get you started:
“By leveraging a diverse arsenal of content, a brand will keep things unpredictable and exciting for its consumers, which is very impactful in this age of multimedia stimulation,”
“As long as a company continues to deliver fresh and unique content types, audiences will surely remain engaged.”
What have you done lately to diversify your digital marketing? Please feel free to share your thoughts.