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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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Cheap web hosting – is it ever really worth it?

Web hosting is available for practically pennies these days, which is great news for anyone wanting to launch their own website. However, opting for...

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The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want...

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SSL isn’t just a ‘nice to have’, it’s a deal-breaker for e-commerce businesses

Website security is incredibly important for e-commerce businesses, but it’s not just about protecting your site and its data from hackers. It’s also a...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been...

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Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from...

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8 of the best free and cheap SEO tools

Getting started with search engine optimisation (SEO) is no easy thing. It can be incredibly daunting, even if you do understand the principles and...

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How to prevent your online marketing from becoming too repetitive

According to research by Kantar, the majority of UK consumers are getting fed up with repetition in the online ads they see. A survey...

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Email personalisation for ecommerce – 4 tips for success

Gone are the days of sending generic blanket emails out to your full subscriber list. Not only is this not effective, but it’s also...

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