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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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How much are you spending on influencer marketing?

A new global study has revealed that the amount of money being spent by marketers on campaigns involving influencers has nearly doubled in the...

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7 social media marketing tools to save you time and create better content

Ever feel like you’re teetering on the edge of a social media rabbit hole? There’s always more that could be done, and it’s easy...

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Social media marketing – are you posting what customers want?

A new report has revealed a discrepancy between what social media marketers are posting on the channels they use, and what customers actually want...

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How to prevent your online marketing from becoming too repetitive

According to research by Kantar, the majority of UK consumers are getting fed up with repetition in the online ads they see. A survey...

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Not achieving your social media marketing goals? Here’s where you could be going wrong

One of the biggest worries for any marketing department when it comes to social media marketing is – where is the return on investment?...

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8 top social media marketing tips for B2B brands

Engaging customers on social media is a little different for B2B brands than it is for B2C ones. You’re talking to a professional audience,...

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What is dark social and what should marketers be doing about it?

According to recent research by RadiumOne, around 84% of outbound sharing online happens through a medium known as ‘dark social’. But what is this...

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Dipping your toe into influencer marketing? Here are the dos and don’ts you need to know

For some, influencer marketing is just another trend. For others, it could be worth looking into but they lack the time, resources and expertise...

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Distracted by 2018 digital marketing trends? Research finds that customers want improvement over innovation

If your business is worried about whether you’re falling behind on the latest trends in social media and digital marketing, a new piece of...

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