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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want...

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How much are you spending on influencer marketing?

A new global study has revealed that the amount of money being spent by marketers on campaigns involving influencers has nearly doubled in the...

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7 social media marketing tools to save you time and create better content

Ever feel like you’re teetering on the edge of a social media rabbit hole? There’s always more that could be done, and it’s easy...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from...

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Social media marketing – are you posting what customers want?

A new report has revealed a discrepancy between what social media marketers are posting on the channels they use, and what customers actually want...

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Why your website is still your most powerful digital marketing tool

Like nearly all brands, you’ll have established a strong social media presence in order to engage customers and boost sales. You can now sell...

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8 of the best free and cheap SEO tools

Getting started with search engine optimisation (SEO) is no easy thing. It can be incredibly daunting, even if you do understand the principles and...

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How to prevent your online marketing from becoming too repetitive

According to research by Kantar, the majority of UK consumers are getting fed up with repetition in the online ads they see. A survey...

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