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Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are...

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How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items...

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Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been...

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A beginner’s guide to using colour in web design

Website design is like any other type of design, in that you need to have a good understanding of the basics – from spatial...

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Google’s ‘mobile-first’ index and your website – are you ready?

Earlier in 2018, Google announced that it would soon be rolling out ‘mobile-first’ indexing. The search company has been testing and experimenting for around...

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Four top conversion tips for mobile customers

How do your customers browse your site? Research shows that 60% of visitors’ access websites on their mobiles rather than a laptop or PC....

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New year, new website – 7 tips to help you kickstart your 2018 redesign project

The first weeks of a new year are the ideal time to take a long, hard look at everything your business does and decide...

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Is flat UI web design costing you revenue?

It has been named as one of the most popular top user interface (UI) trends in web design in recent years, but a new...

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Do copycat digital marketing techniques ever work?

A new study has found that two in three businesses regularly rely on their competitors to lead the way when it comes to digital...

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Eight tips for building a great online shop

Integrating ecommerce into your website can be a tricky thing to get right, but it’s so important. According to, 40% of web users...

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