How to become a

According to new research, the average person only has around five companies that they repeatedly buy products and open emails from. Companies may think that they have built up a fantastic brand presence, but unless they are one of these five for their target market, there is definitely more work to be done to become a best friend brand.

The research, carried out by digital marketing software provider Silverpop, asked around 4,000 consumers in the UK, Germany and the U.S. about their shopping habits and communication preferences. Silverpop

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