B2B social media marketing

As you will know, marketing to customers online is a very different prospect to marketing to businesses. This is particularly the case when using social media as a tool, which around 87% of B2B marketers (at least in the U.S.) are doing.

When marketing to customers through social media, signs of engagement such as Facebook likes and re-tweets often convert into new customers, sales or even a measureable return on investment (ROI).

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