B2B mobile research reveals the rise of the ‘Appy Office’

posted in Apps, Mobile Web, Our News,

Recent research has revealed that employee habits are driving UK companies to embrace apps in the workplace. Here we take a look at the results of the research, and what it might mean for UK businesses.

This article provides an insight into some of the key findings from the research, including:

  • 74% of marketing decision makers surveyed see a greatly increased presence for B2B apps coming soon
  • However, only 30% feel personally under pressure to adopt them.
  • 65% feel that employees’ standards for technology have risen with customer standards
  • Less than a quarter of companies have a fully implemented mobile strategy
  • Over half of the individuals surveyed said their company issues smartphones, and over a quarter said they issue tablets.
  • In companies that build apps, 65% are driven by staff demand

The article also includes both an infographic and a slidedeck produced by ORM London to highlight the key research findings.

Original Source >>

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