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Modern businesses can no longer ignore the fact that pretty much everyone has a smartphone or a tablet device, which means that the humble internet website is no longer enough from a digital marketing perspective. You’ve spent time and money on website design and you’ve got a fantastic website – the next step is to either optimise it for mobile devices or design yourself an app.
Apps can come later, but your website needs to be accessible from mobile devices right now. While a recent survey by Flurry has shown that apps continue to dominate the mobile market, with people spending the majority of their time using them, users are still spending 14% (around 22 minutes a day) browsing the web.
Prioritising mobile-friendly web design makes sense too, as:
When users encounter a website that simply doesn’t work properly on their device, they will simply go elsewhere. A lot of users may not even get that far, as a blog post by Google has revealed that it will start informing browsers when its algorithms come across pages that won’t work on their devices. This is essentially flagging up to potential customers that you are behind your competitors when it comes to innovative web design, as well as alienating users visiting from certain devices.
If you want to embrace this key web design trend and make your website more convenient for customers on the move, you’ll need to know where to start. Here are a few key points to consider: