The key to successful web design is meeting user expectations. The aesthetic appeal of your website is important, but money spent on a talented web designer will be wasted if the functionality and user-friendliness of the site isn’t up to scratch. A website that is slow, lacking in essential information or riddled with usability problems and glitches will do nothing but annoy the consumer and damage your brand.
Brands should be listening closely to user feedback when designing a website. However, until your site is live – how do you know the impact it will make on your target audience? Luckily, there is research being carried out on web design and the user experience all the time. Here are just 20 of the many useful stats and survey findings to help you design the perfect user-friendly website…
An Econsultancy study has found that:
Kissmetrics research has also revealed that:
This demonstrates the importance of making your website lightning-fast, and finding a balance between amazing quality images and enormous file sizes that slow page loading right down.
Consumers expect to find certain information on your website, and they need to find it right away or patience will go out of the window. KoMarketing found that:
Researchers at Visual Website Optimiser conducted a case study which revealed that:
Don’t think optimising your website for smartphones and tablets is that important? Research from SmartInsights suggests that brands who neglect mobile could miss out, as:
Are there any other crucial factors web designers must be getting right in order to boost user experience? What feedback have you received from visitors to your website, and have you acted on it? Please feel free to share your thoughts.